Copywriter Contest - David J. LeVant Copywriting-Creative Direction-Marketing Strategy

The World’s Next Top Copywriter Contest

Maybe you’re not the biggest loser. Maybe you actually know you can’t dance. But hey, you still think you can be a copywriter. In fact, you can’t resist the urge to write a headline, edit someone’s body copy or tweak that tag line over and over.

Well, here's your chance. In my ongoing effort to provide challenge, amusement and enlightenment in the form of marketing, I have developed The World’s Next Top Copywriter contest.

The Rules are Simple:

1. I will provide an assignment.* You will submit a headline.
2. You can only submit one headline per contest.
3. A panel of judges (me and my faithful puppy, Ziggy) will pore over entries and pick the winner.
4. Winners will be judged on whatever basis I choose and receive a gift certificate to Eddie Bauer.

Why Eddie Bauer? As a Copywriter, Creative Director and Marketing Strategist I spend every day in a different company headquarters, ad agency or coffee shop with creative clients and coworkers. And it has come to my attention that creative professionals worldwide share an unnatural love for Khaki Pants—in colors like Elderberry, Jute, and Talc found only at Eddie Bauer. So, if you're going to be the World’s Next Top Copywriter, I'll help you dress like one.

Wednesday

Jun302010

Laura Hayton wins the Copywriter Contest

Wednesday, June 30, 2010 at 10:04AM

Fantastic entries to the latest contest. People got to the uniqueness of the offering and especially the benefit. But Laura nailed it with clarity and, even better, imagery. I think her line highlights the ease of use and what it will do for you all at once.

1-Hour Manager

Climb the corporate ladder one hour at a time.

Now see the actual assignment and answer. Then go to AXZO Press' web site to browse the titles.

David LeVant |

I have to know your last name and email to find you

Monday, June 14, 2010 at 05:48PM

If you found out about the contest by email, it's a pretty safe bet I know your email address. But I still need to know your last name. For best resutls, I'd recommend entries that look like.

"Brilliant Tagline" Firstname Lastname email@domain.com

David LeVant |

The Current "World's Next Top Copywriter" Challenge is Right Here

Monday, June 14, 2010 at 03:00PM

A leading business book publisher is rebranding their series of light instructional guides that help executives quickly learn the skills they need to succeed in the work world. The series is called 1-Hour Manager. Your job is to write a tagline for the series that communicates all the insights readers can gain with such a low investment of their time.

The Deadline is:
Now, of course. You wanted to be a copywriter. How much time could it take to be brilliant?

Post your entry right here. As a "Comment." Include the tagline and your email address so Ziggy and I can notify you if you win.

David LeVant |

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