David J. LeVant

Copywriting - Creative Direction - Marketing Strategy

The Winner of the Sixth "Next Top Copywriter Contest" is Mike Mooney.

For the first time ever someone nearly wrote the same headline I did when I got the assignment. Mike’s entry gets at the excitement and pride people feel when home shopping and how we can use that to suggest how unique this bank is with: 

You found the perfect home, now we've got the perfect mortgage.

I just did it with fewer words. To see the actual assignment and answer check out the ad for Tompkins Trust Company right here.

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