Video
I’ve heard video directors and editors argue about whether it’s the script or the camera man who makes the final product really sing. All I can say is try doing it without either one and then get back to doing whatever it takes to create the most compelling presentation. And by the way...it’s usually the voice over talent that makes the difference
The Client: Rochester Software Associates
The Agency: David J. LeVant, Inc.
The Assignment: Create “sizzle videos” for the new company website to quickly share how the company and its products manage print production on a very large scale.
The Answer: Partner with RevelPix to summarize the features and benefits of RSA’s three main products and one for the company itself. This one with the charismatic announcer is for WebCRD.
The Client: Catholic Family Center
The Agency: Sundance Marketing
The Assignment: Announce an outpatient treatment alternative for substance use and gambling in our community.
The Answer: Partner with AdHouse Productions to create a 90-second video and 30-second TV campaign around the the promise that “you can stop substance use and gambling without stopping your life.”
The Client: Catholic Family Center
The Agency: Sundance Marketing
The Assignment: Respond to the need to support refugees coming to America at a time when our government is cutting opportunities and resources.
The Answer: Partner with AdHouse Productions and Crystal Pix to interview nine refugees from seven different countries. Let each tell their captivating story. Drive viewers to learn how they can help Catholic Family Center provide critical support and advocacy to new refugees. The series won a 2018 Davey Award for Online Film and Video, 2019 PRISM Award for Low-budget Campaign and 2019 Telly Award for Non-broadcast General Social Issues.
The Client: Vanderstyne Toyota
The Agency: Sundance Marketing
The Assignment: Tell people why Vanderstyne is the only place they should be getting their Toyota.
The Answer: Run a series of social media videos that lets proud employees say why they love working at a place that puts their customers first.
The Client: Eastman Presents Concert Series
The Agency: Tipping Point Communications
The Assignment: Invite the greater Rochester area to come experience world-class performers and breathtaking performances in our area's most gorgeous venue.
The Answer: Partner with Martin Leary and Adhouse Productions to draw audiences in with a first-person point of view of arriving and experiencing an event and a montage of the current season's rhythms and sights. Close with a new tagline for the season.
The Client: FILO
The Agency: Christopher Reeg
The Assignment: Convince credit unions that it's much smarter to hire FILO to find and close auto loans than to build their own systems, hire more people, and buy their own technology to process loans from auto dealers.
The Answer: Take an existing, fairly dry sales presentation and turn it into a compelling, crisp, and clear 3-minute overview of the benefits of not going it alone.
The Client: Catholic Family Center
The Agency: Sundance Marketing
The Assignment: Create an engaging long-form video to play at the 100-year Anniversary Gala.
The Answer: Parter with AdHouse Productions to create an historic view of how the organization started, how it grew to address changing community needs and all that it offers our most vulnerable today. We open and close with testimony from board members, community leaders and clergy.
The Client: Rochester Software Associates
The Agency: David J. LeVant, Inc.
The Assignment: Create a clear, compelling introduction to Web to Print software for inplant print shops closing with WebCRD as the ultimate choice.
The Answer: Work with RSA's internal team providing them with a script of the benefits of Web to Print for both shops and their customers including the specific ways WebCRD makes inplants more productive and profitable at the same time.
The Client: SERF
The Agency: Darryl Marshall
The Assignment: Educate the public about SERF certification for sustainable buildings and recruit industry professionals to become certified SERF professionals themselves.
The Answer: In less than 2 minutes we define organization, layout the benefits to professionals, and make it easy for them to take action
The Client:Sydewalk
The Agency: Darryl Marshall
The Assignment: Promote a brand new social media platform that combines networking, shopping and saving.
The Answer: Create a one-minute script that shows exactly where this concept fits in with the social media you already use, write a tagline for the company, and work with an incredibly talented motion graphic animator to illustrate the world this tool will open up.
The Client: Helendale Dermatology and Medical Spa
The Agency: Sundance Marketing
The Assignment: Help potential patients learn more about their choices for skin care and treatment options.
The Answer: A series of five 3-5-minute videos produced with AdHouse Productions that walk you through the steps of each procedure, share the facts about the preparation, treatment and recovery and include testimonials from real patients. The videos and associated social media efforts won Helendale the Rochester American Marketing Association (RAMA) Award for Online Marketer of the Year.
The Client: National Center for Missing and Exploited Children/NY
The Agency: David J. LeVant, Inc.
The Assignment: Create a series of short videos for different audiences to get the word out about the important work being done to keep children safer and how the community can help.
The Answer: Encourage Rochester’s top talent, such as Post Central Creative Communication for production and news anchor Katrina Irwin for voice over to help. Deliver the simple message that very real dangers exist, and caring professionals help children and parents address them every day.
The Client: AXZO Press
The Agency: David J. LeVant
The Assignment: Create a demo video for a new product that lets software instructors create their own courseware from the industry leading library of classroom content.
The Answer: Work with the creative geniuses at Form Collective to build a demo that highlights all the benefits and illustrates the very cool capabilities all in under two minutes.
The Client: University of Rochester Simon School EMBA Program
The Agency: Video Propulsion
The Assignment: Create a webmercial that features a diverse group of graduates from this nationally recognized, rigorous program.
The Answer: Show how the program changes more than careers and literally changes lives.
The Client: Xerox Corporation
The Agency:Roberts Communications
The Assignment: Announce a partnership between the leader in digital production printing and a legendary bike builder.
The Answer: Work with Prime8 Media to create a high energy introduction of the concept that spells out the connections and gives a peek at the marketing potential.
The Client: RG&E
The Agency:Roberts Communication
The Assignment: Remind an entire city it’s time once again to pick an energy supplier.
The Answer: Work with Prime8 Media to celebrate the freedom of choice by recognizing that even how people choose is a personal thing.