The Assignment ... The Answer
“The perfect creative solution is buried somewhere inside the assignment itself. That’s why it’s so important to listen first. And that’s why the answer to yesterday’s assignment, no matter how brilliant, can’t possibly be the answer to today’s.”
That’s what my first boss told me, and as a copywriter, creative director and marketing strategist, I’ve lived by it ever since. Here’s a site full of past answers. But we both know they aren’t right for your assignment. So let’s meet to find the one that is.