David J. LeVant

Copywriting - Creative Direction - Marketing Strategy

Winner of the Fifth "Next Top Copywriter Contest" is Tanya Space

Tanya's headline for Plains State Reverse Mortgage's new product quickly captured the benefit for the borrower while recognizing their prestige. That was the ideal strategy for the  assignment, and she executed it nicely with:  

Retire your work not your lifestyle.

To see the actual assignment and answer check out these two ads for Urban Financial of America right here.

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