Outdoor

Whether you’re driving your car or your shopping cart, I’m going to get your attention and make you think about something important in a whole new way.

The Client: Prevention Minnesota/DO
The Agency: Roberts Communications
The Assignment: Inspire the entire state of Minnesota to move more.
The Answer: Beyond TV, radio and print campaigns, create billboards that coincide with specific news cycles—like the Olympics games and the presidential election.

The Client: Prevention Minnesota/Health Eating
The Agency: Roberts Communications
The Assignment: Inspire the entire state of Minnesota to eat more fruits and vegetables
The Answer: Get ‘em while their shopping with signage inside their carts.

The Client: Prevention Minnesota/Health Eating
The Agency: Roberts Communication
The Assignment: Inspire the entire state of Minnesota to eat more fruits and vegetables
The Answer: Quick, amusing bill boards are very hard to ignore or argue with.

The Client: Univera Healthcare
The Agency: Roberts Communications
The Assignment: Use product features to cement the brand of a friendly, helpful health insurer
The Answer: Turn an intangible gym credit into something you can actually see ... and want to have.