Outdoor
Whether you’re driving your car or your shopping cart, I’m going to get your attention and make you think about something important in a whole new way.
The Client: Catholic Family Center
The Agency: Sundance Marketing
The Assignment: Let Rochester know there’s an outpatient alternative for treating substance use and gambling addiction.
The Answer: A board in the Downtown Regional Transit Center tells people they can get help while still living their life and walk right in without an appointment right next door.
The Client: Tompkins Trust Company
The Agency: Nagel & Summers
The Assignment: Communicate how unique the bank is and difference that makes for customers.
The Answer: Let local business leaders in every market talk for the bank.
The Client: Vanderstyne Toyota
The Agency: Sundance Marketing
The Assignment: In a competitive environment of brands and dealers, attract shoppers to Vanderstyne Toyota.
The Answer: Craft a tagline that speaks to the personal commitment of the owners to their customers and print it big.
The Client: Pittsford Volunteer Ambulance
The Agency: David J. LeVant, Inc.
The Assignment: Capture and communicate what’s special about these dedicated, trained caregivers and why the community should stay with a volunteer corps.
The Answer: Write a tagline that speaks to the community, government leaders and potential volunteers … and then paint it on the side of an ambulance so everyone can see it every day.
The Client: The Hair Center at Helendale
The Agency: Sundance Marketing
The Assignment: Introduce Rochester, New York to a new side of Helendale Dermatology and Medical Spa, a hair-replacement center for men.
The Answer: Simply show a great head of hair behind the new tagline as the headline for the billboard.
The Client: Prevention Minnesota/DO
The Agency:Roberts Communications
The Assignment: Inspire the entire state of Minnesota to move more.
The Answer: Beyond TV, radio and print campaigns, create billboards that coincide with specific news cycles—like the Olympics games and the presidential election.
The Client: Prevention Minnesota/Health Eating
The Agency:Roberts Communications
The Assignment: Inspire the entire state of Minnesota to eat more fruits and vegetables
The Answer: Get ‘em while their shopping with signage inside their carts.
The Client: Prevention Minnesota/Health Eating
The Agency:Roberts Communication
The Assignment: Inspire the entire state of Minnesota to eat more fruits and vegetables
The Answer: Quick, amusing bill boards are very hard to ignore or argue with.
The Client: Univera Healthcare
The Agency: Roberts Communications
The Assignment: Use product features to cement the brand of a friendly, helpful health insurer
The Answer: Turn an intangible gym credit into something you can actually see ... and want to have.
