David J. LeVant

Copywriting - Creative Direction - Marketing Strategy

Jeff Arywitz wins the third copywriter contest.

A lot of great entries. But most played off "home" and nothing more when the audience is just as concerned with what the person living there is able to do during the day on their job as whether they're comfortable in the lodge. That's why I liked Jeff's best:

Convenient, comfortable, and home.

Convenient to the job site is a decision-maker benefit. Comfortable sorroundings is an end-user benefit. And home is just nice.

To see the real assignment and  answer, click here. The tagline they chose is right on the home page of the site we built them.

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