“Don't put your work on a bus”
For a Living
At my third agency job, I told my boss I was going to email the client the ad we had just created. He said, “We were once doing a campaign for a firm in Buffalo and decided to let Greyhound deliver the work. Even though the work was brilliant, it fell flat without us there to show how it was also totally in line with the creative brief. We lost the account.”
I learned two things that day:
There was a time when Greyhound delivered packages.
Being creative is only part of our job. We also have to be human.
For a Life
Being clever, but also being present, and approachable is key. Whether talking to a neighbor, emailing a friend or on yet another family Zoom call, we should stand boldly behind our ideas and not pretend they just dropped out of the sky.