TV

The first time you walk the aisles of your local supermarket and hear your child start singing, "N-E-S-T-L-E-S, Nestles makes the very best...." you understand the pure power of advertising. While I might not be able to get your kid to spontaneously break into song about an apartment complex or a health plan, I have helped the companies below and many more build memorable and meaningful images in their marketplaces.

The Client: Helendale Dermatology and Medical Spa
The Agency: Sundance Marketing
The Assignment: Establish Helendale as the only medical and cosmetic spa in the area run by a board certified dermatologist who knows as much about medicine as beauty and customer service.
The Answer: Say it memorably in a new tagline, “Specialists in healthy beautiful skin,” and show it emotionally in an award-winning spot concepted and produced with  AdHouse Productions. 

The Client: Farash
The Agency: Roberts Communications
The Assignment: Fill vacant apartments with young adults and single parents.
The Answer: Create spots with Tim Wainwright that hit the target audience with the most compelling feature of Farash apartments for them. Whether it’s independence or peace of mind these spots make your feel it.

The Client: Lisa’s Liquor Barn
The Agency: Sundance Marketing
The Assignment: Carve out a unique position for a liquor store when high-brow and low-priced are already taken in the local marketplace.
The Answer: Create spots with Video Propulsion that support the new tagline, “The party starts right here,” in fun and meaningful ways. Any party. Whatever you need.

 The Client: Viking International
The Agency: Sundance Marketing
The Assignment: Communicate that Viking offers way more than gorgeous Scandinavian furniture and get people to visit the online showroom.
The Answer: Create two fresh, inviting spots with Martin Leary of AdHouse Productions that establish a new image for the stores and allow shoppers to use the web to literally create their own decors.

The Client: Goodwill
The Agency: Media Connections
The Assignment: Increase traffic at retail stores, increase contributions to donation centers and clearly establish their brand as a source of lightly used, high-quality clothing and household goods.
The Answer: A collection of 15-second spots created with Martin Leary of AdHouse Productions allows ABVI-Goodwill to create a variety of 30-second messages to meet their changing needs throughout the year.

The Client: ABVI
The Agency: Archer Advertising
The Assignment: Address community misunderstanding about whom ABVI serves and the breadth of services the agency provides.
The Answer: Since this challenge is about people not seeing ABVI clearly, create a spot with Martin Leary of AdHouse Productions that uses a Vision Specialists to deliver the message.