Direct

Get In Their Face. Get Opened. Get A Response. That's the credo of every good direct mail piece. I like to think of myself as a drill sergeant, driving these three points home to every direct mail piece I train. Why, I have hundreds out there on the front lines right now. I'm proud of those boys.

The Client: American Red Cross
The Agency: Roberts Communications
The Assignment: Get the community to save the date for the annual Fire and Ice Auction and announce the theme.
The Answer: Print the post card on heavy enough stock that the center can pop-out and be worn. Wearable art is very hard to ignore.

The Client: Corning
The Agency: Adams Colway & Associates
The Assignment: Convince doctors that the light/dark performance of glass lenses "outweigh" lighter plastic lenses in terms of benefits.
The Answer: Leverage another high-quality Corning glass product, Steuben crystal, as a give away

The Client: Technical Learning Resources
The Agency: Collaborative Communications
The Assignment: Convince a leader in corporate outsourcing to add a line of self-paced training guides to their service portfolio.
The Answer: Produce a radical direct mail piece including Frank Sinatra's Duets Compact Disk and custom album insert highlighting how these two corporations could make "beautiful music together."

The Client: Polaroid
The Agency: Concentrix Corporation
The Assignment: Promote a new "fee-for-service" web site to all consumers scanners, film recorders and digital cameras before they create the site.
The Answer: Create a free standing "In Box" insert for every Polaroid digital product package for the length of the program that highlighted the advantages of the ImageResults site, teased the look and demonstrated the ease of use on a launch landing page.