|
| Get In Their Face. Get Opened. Get A Response. That's the
credo of every good direct mail piece. I like to think of myself as a drill sergeant,
driving these three points home to every direct mail piece I train. Why, I have hundreds
out there on the front lines right now. I'm proud of those boys. |
|
RCG "Leader
Seminar"
|
| Client |
| Rochester
Consulting Group |
| Agency |
| David
J. LeVant/Daniel Fields Photographic Illustration |
| Challenge |
| We
needed to attract line managers, directors and other corporate
big shots to a one-day seminar that would first introduce
four of the most widely used assessment instruments and
then demonstrate how to use them for hiring, promoting
and professional development in the workplace. |
| Solution |
| First
we attended a seminar, took the tests, and uncovered our
own personality traits. Then we discovered that our personalities
made us well suited for a career in marketing communications.
This was just the confidence builder necessary to help
us create a highly effective direct mail piece to attract
corporate leaders to future seminars. |
|
| Client |
| Personalized
Preventive Medicine |
| Agency |
| Thresh
Creative Associates |
| Challenge |
| How
do you tell 2,000+ patients that you are changing the
make-up of your medical practice to "concierge"
medicine where two-thirds of the patients will have to
find a new doctor and those that remain will pay an annual
fee in exchange for phenomenal benefits such as 24-hour
access to their doctor; same day appointments that last
an hour; and access to medical records on line? |
| Solution |
| Very
carefully. We not only crafted the announcement letter
and new practice web
site, but also the sales brochure and subsequent new-patient
guidebook. Why did we do it...come on...do I have to say
it..."it was just what the dr. ordered." |
|
PPM "New
Practice Materials"
|
|
Allendale
"Search Piece"
|
| Client |
| Allendale
Columbia School |
| Agency |
| Prime
8 Media |
| Challenge |
| Already
possessing a shiny, new school brochure, Allendale needed
a smaller direct mail piece they could send to the parents
of students K-12 in search of the ultimate educational
experience. |
| Solution |
| Knowing
our ultimate goal was to increase the number of tour and
open house attendees, our concept was to inspire prospective
parents to literally "see" Allendale for themselves,
and hopefully, see it through their children's eyes. |
|
|
Global Crossing
"Put It All Together"
|
| Client |
| Global
Crossing |
| Agency |
| Infantino
Associates |
| Challenge |
| Global
Crossing had a combination promotion for their telecommunication
offerings that, no matter how you looked at it, meant
big savings for their customers. |
| Solution |
| We
created an oversized, interactive direct mail piece that,
no matter how you looked at it, said "Savings"
and said it FUN. |
|
| Client |
| PSC |
| Agency |
| David
J. LeVant |
| Challenge |
| PSC
needed to announce their entry into self-checkout system
manufacturing before they could publicly begin marketing.
This development and this product would be BIG news but
couldn't be announced until market factors were in line. |
| Solution |
| We
created a "tease" campaign including publishing
a custom newspaper setting the stage for the product launch
without introducing the product. Targeted supermarket
executives would receive the "news" from PSC
along with their morning gourmet coffee and muffin (including
a PSC mug) several times before the full launch. |
|
PSC "Check
Out Time"
|
|
Xerox "What
Are You Thinking?"
|
| Client |
| Xerox |
| Agency |
| The
Loop |
| Challenge |
| When
Xerox wanted to establish regular e-mail communications
with small office/home office business people, they figured
giving them free web access was a good start. But they
needed a compelling message… |
| Solution |
| We
created a self-mailer that included a Net Zero installation
CD. By asking business people "What are you thinking
right now?" and giving them a fun, easy way to answer,
we not only communicated Xerox' commitment to customer
relationships, we helped promote the tool that would keep
the lines of communication open. |
|
Energetix Residential Energy Brochure
 |
| Client |
| Energetix |
| Agency |
| Infantino Associates |
| Challenge |
| Energetix, a newly
unregulated energy company was announcing a choice in home electric and gas utility
service to a community for the first time. |
| Solution |
| We presented
the message of how many choices we all make when planning and enjoying our lives everyday
that we often take for granted. Now, even our energy company could be one more of these
"everyday" choices. |
|
| Client |
| Technical Learning Resources, Inc. |
| Agency |
| David J. LeVant |
| Challenge |
| Technical Learning resources wanted Paychex Corporation to add TLR
self-paced, technical instructional workbooks to Paychex Corporation's line of
products and services for small businesses. |
| Solution |
| We created a radical direct mail piece that included Frank Sinatra's Duets
Compact Disk with our own custom album insert highlighting how these two corporations
could make "beautiful music together." The creative and execution successful
gained the attention of top decision-makers and ultimately laid the groundwork for a
mutually successful relationship. |
|
Paychex/TLR Are A Perfect Duet
 |
Corning is
"Lighter"
 |
| Client |
| Corning,
Inc. |
| Agency |
| Adams
Colway & Associates |
| Challenge |
| Help
Corning convince doctors that the light/dark performance of glass lenses "out
weigh" lighter plastic lenses. |
| Solution |
| A
light-hearted direct mail piece promoted a give away of Steuben crystal. Another
high-quality, glass product from Corning. |
|
| Client |
| Concentrix
(Self Promotion) |
| Agency |
| Concentrix
Corporation |
| Challenge |
| Concentrix
needed to position their very complex and integrated communications concept to clients in
a fresh and imaginative way. |
| Solution |
| We
featured a magic trick, and showed how to do it, in a series of direct mail pieces to
"take the magic" out of business process improvement. |
|
Concentrix
Can Show You How
 |
Microtouch/Factura
Traffic Stoppers
 |
| Client |
| Factura |
| Agency |
| Cool:i:mania |
| Challenge |
| Microtouch
and Factura joined forces to create kiosks specifically for retail stores. |
| Solution |
| We
compared one machine that everyone knows "stops traffic" to these new arrivals. |
|
| Client |
| SE
Technologies, Inc. |
| Agency |
| Cool:i:mania |
| Challenge |
| SE needed
to convince electronic manufacturing companies that the SE brand of enterprise software
implementation takes the risk out of the equation. |
| Solution |
| Our
self-mail concept included a qualifying "bounce back" and offer for valuable
planning resource. |
|
SE Technologies "No Risk" Offer
|
|
