David J. LeVant - Corporate Communications Portfolio

Client

Kodak.

Agency

Selkowitz Marketing

Challenge

Kodak had developed a wholesale version of the digital scanning, printing and production system they had brought to retail owners before. Months away from the big trade show announcement in Europe, the complex and powerful system had to be described by individual component and as a whole…in serious detail.

Solution

We interviewed the engineers who designed the product and the marketing experts who had to position it in the marketplace. In less than 60 days, Kodak was off to the global show. The full literature system was translated into multiple languages and very appropriately digitally printed in time for the show.

Kodak "ILab"

Blue Heron "Get Perspective"

Client

Blue Heron Consulting

Agency

Print Tech

Challenge

Blue Heron Consulting is a Rochester, NY based firm providing business, human resource and Information Technology consulting to the Utility Industry. They needed an and brochure to begin highlighting the benefits of working with them instead of the big 6 consulting firms. These benefits include: insider knowledge of Utility Industry especially deregulation, lower rates and a wide breadth of services

Solution

We created the tagline for the company, their debut ad and this brochure in time for their first trade show. We positioned them as the experienced, affordable solution. Note: The Blue Heron assignment was adapted to become the first "Who wants to be a copywriter" contest assignment. Check out the entries and the current assignment.

Lucid "Product Family"

Client

Lucid Inc.

Agency

David J. LeVant

Challenge

Lucid focused their business from being a broad optics and laser development company to being a medical products manufacturer of laser microscopes. They needed a clear consistent look and tone for the entire company and its offerings.

Solution

We brought in teams that simultaneously developed a new corporate identity, logo, literature series and web site. The sell sheets each speak to a specific audience relative to the diagnostic application of the product yet create a memorable and professional "family" of literature.

Xerox FlowPort Product Launch

Client

Xerox Corporation

Agency

Roberts Communications

Challenge

Xerox needed to promote new server software that seamlessly added paper documents to customers' digital workflows. Simple product, very difficult message!

Solution

We created a series of brochures, multimedia presentations and live demonstrations that used the "From Paper. To Digital. To Anywhere" theme to highlight the key benefits of the product and drive home the easy use of this advanced technology. The printed brochure is shown here, but the full .pdf file in low and high resolutions and a web demonstration are also available at www.xerox.com/flowport.

Client

Al Sigl Center

Agency

Al Sigl Center

Challenge

Al Sigl Center, a non-profit administrative and development organization serving eight partner agencies who provide critical services to the community sought an Annual Report that highlighted the cohesion and location of their main facilities.

Solution

The Caring Corners of our Heart theme was developed and executed throughout the 1998 Annual Report to highlight both the convenient and well-thought out development of the organization and the thousands of members who are cared for every day by Al Sigl Center partner agencies.

Al Sigl Center Annual Report

Delco Chassis Year End Report

Client

Delco Chassis Division of General Motors

Agency

The Idea Factory

Challenge

Delco management needed to summarize a very challenging year to employees and stakeholders in the business and inspire confidence in the future.

Solution

We positioned a year's worth of challenges as a strong foundation for growth.

By the way, over the following five years GM and all its component groups, including Delco, experienced a strong, positive turn around...I don't know, I guess there could have been more to it than just this one Year End Report.