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Forget About Being a Millionaire...Who Wants to Be a Copywriter?

Come on be honest. I've never met a friend, coworker, even a client who could resist the urge to write a headline, edit some body copy or "tweak" a tag line every now and then.

Well, here's your chance. In my ongoing effort to provide challenge, amusement and spiritual enlightenment in the form of marketing, I have developed a monthly contest...

The Game Is Simple:

1. I will provide an assignment and you will submit a headline.
2. You can only submit one headline per contest.
3. A panel of judges (trust me, I have a whole panel lined up in my office) pores over the entries and picks the winner.
4. Winners will be judged on whatever basis I choose, but the winner will receive a gift certificate to Eddie Bauer.

Why Eddie Bauer you ask? As a freelance Copywriter, Creative Director and Marketing Strategist, I spend every day in a different company, ad agency or coffee shop with creative clients and coworkers. And it has come to my attention that the creative professionals of North America have one thing in common. A love for Khaki Pants and Sporty Shirts. Usually in colors like Elderberry, Jute, and Talc only found at Eddie Bauer. So if you're going to be a Copywriter, I'll help you dress like one.

The Current Assignment is:

A unique art gallery that contains more than 3,000 pieces of contemporary paintings, drawings, photographs and sculptures within a cavernous urban warehouse seeks to draw in more visitors and members and create regional "buzz."

Your job* is to write a headline for a billboard/display that will be placed in the gallery's local airport. The headline should:
  1. Highlight the breadth and/or depth of the gallery's collection
  2. Encourage both "locals" and "out-of-towners" to visit

If you haven't entered yet, send me your headline. The entries will be listed below as they come in.

The Deadline is:

As soon as the judges feel they've seen a winner or have finished exploring the actual gallery highlighted above.

To see past assignments, entries and winners, you can always visit them here Contest #1, Contest #2, Contest #3 Contest #4, Contest #5, Contest#6, Contest#7.

* Alright folks, I'm going to say this one more time...contest assignments are based on actual projects I have been given and COMPLETED. I change the company names, but the input is virtually identical to actual jobs. When the real jobs are posted on the site, links are provided between the "portfolio page" and the "contest page."

Placed end to end, the works in our gallery stretch all the way from our town to your mind. L.C. Rochesser, NY

Come see where art lives. D.V. Rochester, NY

Art gallery warehouse still goes for your eyeballs. M.K. New York, NY

So Much to See. Every Time Feels Like Your First Time. P.V. Webster, NY

The Bad News: It's Not the Louvre. The Good News: It Ain't French. D.R. Penfield, NY

Big enough to fly in and land your imagination. J.G. Ft. Lauderdale, FL

Fly in before you fly out. T.S. Kingston, PA

With 3000+ ingenious masterpieces, the airport isn't the only place for the flights of imagination. P.C. Pune, India

Experience 3,000 pieces of art you CAN'T see in NYC, LA or Chicago. J.K. Mokena, IL

You are just about to exit from the Earth's gravity. Welcome to the art planet. S.V. ?

Truth: There are more than 3,000 pieces of art on display. Dare: See them all. S. R. Norfolk, VA

Unlike the in-flight meal, we've got something for everyone. S.N. Philadelphia, PA

With more than 3000 pieces of art,we still dont know where to draw the line! R.P. Bangalore, India

Fly underneath, unearth Art. F.D.M. ?, Italy

A place to spend quality times with quality arts S.M. Indonesia

Art: Get Turned On. N. D., Rochester, NY

3000 alternatives to discussing your layover. H.C. Atlanta, GA

Starving for art? Come taste our feast! JS Fishers, IN

Feel the Artbeat. B. B. Croatia

Vast artistic options for “bring me back something.” R.P. Chicago, IL

Art: The Universal Language. A.A. Ann Arbor, MI

Experience the Exquisite. Right now...Right here! S.D.

Short on time? See all of downtown in one location. A.S. Helena, MT

Unique gallery with regional buzz. K.S. New Delhi, India

How many thousand pieces of fine art can one room hold? Come see! M.W. Pahrump, NV

Since you’re already here, let your imagination take off with over 3,000 first-class exhibits.K.B. Fort Worth, TX

Looking for a little lot more “culture” than your in-flight movie?  With over 3,000 unique works of art, this is a must. S.N. Lake Geneva, WI

Explorers travel from near and far to discover our vast treasurers. C.J. Jacksonville, FL

3,000+ ways to expand your horizons—without leaving the ground. S.T. Springfield. MO

Spend the Day. Spend the Week. Over 3,000 Masterpieces and Counting. D.P. Tampa, FL

This is where Waldo comes when he doesn't want to be found. J.K. Portland, OR

Enter. Experience. Excite! B.K. Poland

Imaginative singles, couples, threesomes, and groups wanted. Share 3000 exciting moments or keep them all to yourself. M.G. New Hamburg, ON