Objective

Since beginning his career in 1988, David's objective has been to help companies communicate more effectively with their prospects, customers and employees. Drawing from his experience as a leader on the account service and creative sides of advertising agencies and as a director of corporate marketing, David successfully balances the needs of individuals and the organization to create highly effective marketing communications.

Creative Development and Direction

Experienced in traditional and new media, David's strength is combining the two to create breakthrough campaigns. From his first job as a copywriter to his last agency position as creative director, David's goal has been to let the benefits of the product speak for itself. Fresh creative is simply added to amplify the sound of the offering above the din of competition.

Highlights

• Manage a growing freelance copywriting business as well as provide ongoing business consulting to agencies to help build effective creative and account service teams
• Served as lead copywriter while managing six-person creative department with $3 million in billings
• Oversaw TV and radio production for Rochester Gas & Electric on location in NYC and in studio
• Executed Web and multimedia promotions for clients including B&L, MONY, and Energetix
• Assumed final responsibility for production/art buying and quality control. Managed printer, separator, photographer, contractor and other vendor relationships.

Account Supervision and Management

At his first agency, management noticed that the new copywriter was asking the right questions to get solid creative input. He could also present the finished product to the client and get it produced. David soon became copywriter/account executive, and the two disciplines have been married in his career ever since. Now, clients benefit from his understanding of their market and competitive pressures while he's developing strategy, and the creative teams he works with know that David understands and will support their process.

Highlights

• Orchestrated a six-month research and strategic development process for PSC Inc., a $200 million laser-based scanner manufacturer
• Grew over $1 Million in revenues through account development and referrals in 12-month period
• Managed creation, production and distribution of four-color, 16-page, 25,000 quantity, monthly newsletter for General Motors for two years

Marketing Strategy and Management

When the agency he worked for was merged with a fast growing communications corporation, David assembled a staff of product managers, lead generation specialists and research personnel to launch and serve as director of Concentrix Corporation's first marketing department.

Highlights

• Created the identity of the corporation including name, tagline and collateral and web site content
• Designed and implemented a closed-loop lead generation and management system in 30 days that immediately produced 50% response and 10% quote rates through direct mail and telemarketing

Agency Management

David J. LeVant, Adams Colway & Associates, Stites and Roeding, Media Logic, The Idea Factory

Marketing Management

Concentrix Corporation

Clients

Bausch & Lomb, Corning, Curtice Burns, Dow Chemical, EDS, First National Bank, Frontier Corp., General Motors, Ithaca Peripherals, Kodak, Mobil Chemical, MONY Group, Polaroid Corporation, PSC Inc., Rochester Gas and Electric, SE Technologies Inc., Ultimate Technology Corp., Xerox.

Education