|
| The first time you walk the aisles of your local
supermarket and hear your child start singing, "N-E-S-T-L-E-S, NestlesŪ makes the
very best...." you understand the pure power of advertising. While I've never created
a jingle that can get kids to spontaneously break into song about Corning lenses or PSC
bar code scanners, I have helped these companies and many more build memorable and
meaningful images in their marketplaces. |
Goodwill
"Shopping and Donating :15 TV"
|
| Client |
| ABVI-Goodwill
Industries, Inc. |
| Agency |
| Media
Connection |
| Challenge |
| A
lot of the time Goodwill needs to increase traffic
at their retail stores. A lot of the time they need
to increase contributions to their donation centers
around town. All of the time, Goodwill needs to clearly
establish their brand as a source of lightly used,
high-quality clothing and household goods. |
| Solution |
| Four
:15-minute TV spots allow ABVI-Goodwill to create
a variety of :30 messages to meet their changing needs
throughout the year. There is a "For
Him/For Her" shopping spot, a "For
Work/For Play" shopping spot, a "Clothing
Donation" spot and a "Household
Donation" spot. First check 'em out...then
go in and get yourself a snazzy new outfit, right
off the rack. These ads were developed with Martin
Leary, Producer/Director/Editor. |
|
| Client |
| Viking
International Furniture |
| Agency |
| Sundance
Marketing |
| Challenge |
| Viking
needed to communicate that they are way more than
gorgeous Scandinavian furniture and accessories at
that same time as promoting their website. |
| Solution |
| These
clean, inviting TV spots established a new image
for the stores and invited shoppers to use the web
to literally create their own decors. These ads were
developed with Martin
Leary, Producer/Director/Editor. |
|
Viking
"Image :30TV"
|
|
ABVI
"Seeing Clearly :30 TV"
|
| Client |
| ABVI-Goodwill
Industries, Inc. |
| Agency |
| Archer
Communications |
| Challenge |
| ABVI
is often misunderstood in the community. Some don't
understand the people they serve and others don't
fully understand the many resources the agency provides. |
| Solution |
| Since
this challenge was about people not "seeing"
them clearly, we used one their Vision Specialists
to deliver the ABVI
message. This ad was developed with Martin
Leary, Producer/Director/Editor. |
|
| Client |
| Pace
Windows and Doors |
| Agency |
| Martin
Leary, Producer/Director/Editor |
| Challenge |
| Pace
needed to estabilsh a clear image in a market with plenty
of options for replacement windows and doors. And, while
"Replace with Pace" was continuing to serve the
company well as an overall corporate line, they needed an
image/brand line that was as emotional as it was benefit
oriented. No small task. |
| Solution |
| We
created a :30 Image Ad
for TV complete with brand line, "Inside and out...Everything's
Looking Better." As well as the first in a series of
:30 Promotional Spots
that would be targeted at seasonal opportunities and Pace's
unique offerings. Mission accomplished. |
|
Pace
Image :30 TV
|
Talic
"Pick Up Your Toys"
|
| Client |
| Talic
Sport Hammocks |
| Agency |
| David
J. LeVant |
| Challenge |
| Some
avid kayakers built a better mousetrap. Or rather, they
built an ingenious system for storing kayaks. They may
look rugged, but if you don't take care of a kayak when
you're out of the water, it won't take care of you when
you're on the water…or in the water. |
| Solution |
| We
wrote the first two ads to announce the company to the
kayaking community, developed copy for the company's first
web site and wrote their first product literature. Heck,
we even came up with a creative story behind the company
name so they wouldn't have to make up a new one every
time someone asked. Want to hear it? Give them a call.
Their number's on the ad
and their web
site. |
|
| Client |
| Xerox
Corporation |
| Agency |
| The Loop,
Inc. |
| Challenge |
| Xerox needed to generate
interest in an intangible product, Sixth Sense Technology, that can monitor analyze and
even correct technical issues with equipment remotely. Very cool! |
| Solution |
| We created a series of
provocative messages used in print, direct mail, web and multimedia designed to initiate
conversations between high level Xerox customers and the sales force and increase public
awareness of this innovative technology. The designer on this job outdid himself and
entered the project in a design award show. You'll find him at www.wondrackdesign.com. |
|
Xerox
Sixth Sense
|
PSC In Stores Now
|
| Client |
| PSC, Inc. |
| Agency |
| PSC, Inc.
|
| Challenge |
| PSC wanted to break into
the retail market after years of being seen primarily as a "back room" hardware
supplier of bar code scanning products. |
| Solution |
| We created an
ad that simultaneously used the voice and look of retail advertising while showcasing a
broad line of products designed specifically for retailers. The flexible layout allowed
for highlighting new product introductions and innovations while leveraging existing
creative investment. |
|
| Client |
| Polaroid Corporation |
| Agency |
| Concentrix Corporation |
| Challenge |
| Polaroid wanted to
promote their new "fee-for-service" web site to all consumers of Polaroid
scanners, film recorders and digital cameras. |
| Solution |
| We created a
free standing "In Box" advertisement that was tipped into every Polaroid digital
product package for the length of the program. The message and design highlighted the
advantages of the ImageResults site as well as teased the look and demonstrated the ease
of use. See the actual site under the "Web." |
|
Image
Results "In-Box" Advertising
|
Corning
Photogray
 |
| Client |
| Corning,
Inc. |
| Agency |
| Adams
Colway & Associates |
| Challenge |
| Corning
enjoys a 90%+ share of the glass photochromic lens market, but glass is consistently
losing share to plastic. Corning needed to position glass as a premium product. |
| Solution |
| Through
the creation of a new corporate tag line and new corporate image campaign, we reinforced
the "brand" of glass first and Corning second. We figured with a 90%+ share,
when you promote the clear superiority of glass you're really selling Corning. |
|
| Client |
| Corning,
Inc. |
| Agency |
| Concentrix
Corporation |
| Challenge |
| Corning
needed to convince doctors that glass lenses are superior to plastic. |
| Solution |
| We
created a series of trade ads that presented situations where you would never even
consider substituting plastic for glass. |
|
Corning
Thin and Dark
 |
Ithaca
Printer Team
 |
| Client |
| Ithaca
Peripherals, Inc. |
| Agency |
| Concentrix
Corporation |
| Challenge |
| Ithaca
needed to promote the incredible speed of their checkout counter printers. |
| Solution |
| We
created the Ithaca Racing Team concept and brand and reinforced them through advertising,
racing memorabilia at tradeshows and race car premiums. Another version of this ad that
promoted the whole line of quick printers had the headline, "Choose The Fastest Line.
Your Customers Always Do." |
|
| Client |
| Ultimate
Technology Corporation |
| Agency |
| Cool:i:mania |
| Challenge |
| UTC
needed to differentiate themselves as a company that creates flexible, customized
point-of-sale hardware solution. |
| Solution |
| We
associated UTC's design flexibility with their customers' ability to run their businesses
on their own terms. Of all the corporate tag lines I've written for companies, this ad
includes my favorite. We're Making Change at the Point of Sale.. And by the way, We can work on a budget and tight schedule too. Take
a look at the photo. That's me in the sneakers. The photographer is next to me with a very
long shutter release, and next to him is a good friend who happens to look great in a
suit. This ad went from client input to separated films in one week. |
|
Ultimate Customization
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